Nigeria’s leading sports marketing and broadcasting company, has urged the Federal Government to strategically support the local industry in line with its recent reforms, which is aimed at competitiveness in sports broadcasting in the country.

HS Media Group, which provided live broadcast for the Africa Cup of Nations held in Egypt last year, said that the government should empower and well position the nation’s public broadcaster, the Nigerian Television Authority (NTA) to bid for sports broadcast rights of premium tournaments, including the English Premier League, the Spanish LaLiga in addition to the existing partnership with Federation of International Football Associations (FIFA) and the Confederation of African Football (CAF).

According to HS Media Group President/CEO, Mr Taye Ige, NTA has the competencies, tools and the reach to provide HD viewing experience for Nigerians in every corner of the country, while other stations would benefit from the rights provided.