Google plans to add a mechanism to the Chrome browser that detects and unloads ads that consume too many system resources, such as network bandwidth and CPU processing power.


The new anti-heavy ad intervention system is scheduled to go live at the end of August, with the release of Chrome 86.

According to Google, an ad is considered heavy if the user has not interacted with it (for example, has not tapped or clicked it) and it meets any of the following criteria:


Uses more than 4 MB of network bandwidth
Uses more than 60 seconds of total CPU power
Uses more than 15 seconds in any 30-second window of total CPU power
Ads that break any of these rules will be unloaded from the current page, and Chrome will show an error like the one below.


Google plans to add a mechanism to the Chrome browser that detects and unloads ads that consume too many system resources, such as network bandwidth and CPU processing power.

The new anti-heavy ad intervention system is scheduled to go live at the end of August, with the release of Chrome 86.

According to Google, an ad is considered heavy if the user has not interacted with it (for example, has not tapped or clicked it) and it meets any of the following criteria:

Uses more than 4 MB of network bandwidth

Uses more than 60 seconds of total CPU power

Uses more than 15 seconds in any 30-second window of total CPU power

Ads that break any of these rules will be unloaded from the current page, and Chrome will show an error like the one below.